Meeting in Florida at FT Conference


MANUFACTURING and LICENSING

Pleasant Mattress, BIA, Jeffco Fibres, Heritage Sleep, Meet in Florida at FT Conference

Stuart Carlitz,  President & CEO

Summer 2017

With the goal of working on the introduction of a shared national line, Eastman House/Eclipse licensees met in Florida during the Furniture Today Conference. To initiate the dialogue, and to use as an inspiration, BIA executives shared in detail product specs and ticks of assortments previously presented to prominent retailers Macy’s and Raymour & Flanigan. For four hours the meeting attendees exchanged ideas, discussed local challenges and opportunities, and agreed on next steps: The introduction of a limited “teaser” line up during the upcoming Las Vegas market followed  by the introduction of a  comprehensive assortment at the January 2018 Las Vegas market.  The meeting was attended by: Rion Morgenstern of Pleasant Mattress in Fresno CA, Bob Ashburn and Kenneth Tatum of Heritage Sleep in Rome GA, Jeff Lonstein of Jeffco Fibers in Webster MA, and Stuart Carlitz, Matt Connolly, Tom Rehwinkel and Armando Murillo of BIA.

FT Conference: Florida 2017

FT Conference: Florida 2017

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