After a multi-year hiatus, BIA returns to Cologne, Germany, and discusses licensing opportunities
After being absent for several years, Bedding Industries of America successfully returned to Interzum in Cologne, Germany, to discuss licensing opportunities with manufacturers from around the world. Interzum, is the largest show in the world for sourcing machinery and equipment used in the manufacturing of furniture and bedding. Additionally, International suppliers of foam, ticking and other products also promote their latest innovations and technology at the show. While in its beginnings Interzum was mainly attended by European companies, today the show is a true global affair. Participants from every corner of the world attended the show. BIA’s exhibit space was visited by people from Europe, Asia and the Indian subcontinent, all of them searching for new brands to strengthen their business strategies. We spoke with executives from a large number of international bedding manufacturers and discussed opportunities with Eclipse, Eastman House and Van Vorst. We are excited to report that many of them are viable opportunities for membership into our licensing group.
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